Perhaps the most remarkable thing about online networking is the wide range of reactions it stirs up. Some professionals swear by it. Others say it is a diversion at best and a total waste of time at worst.
Somewhere between these extremes is the reality of how Social Media is changing the way we do business. While it might not be a good fit for everyone, millions of people are using it to communicate and its popularity is showing no signs of fading.
If you filled out a profile at Facebook or LinkedIn but are wondering what to do next, here are a couple of tips on how to do it right. When used correctly, blogs and social networks are powerful tools that can help broaden your industry knowledge, strengthen your reputation, and ultimately expand your audience reach.
One of the most important tips that I can give is to set aside time to focus on social media. Creating a strong following on Facebook, Twitter, and other sites require a big time commitment that cannot be outsourced. Even though some elements can be updated automatically using such services as TwitterFeed or Ping.Fm, it will be no secret to other users if you’re not personally interacting with these sites on a regular basis. And, your visitors will quickly stop following.
Another tip is to be original; don’t fake it. Assuming that people want to follow you or be your friend because you are this “super professional” is a huge mistake in the social media realm. Just be yourself. You’re good at something; figure out what that is and post it on Twitter, Facebook and the other sites. You’ll be surprised at the following that you will acquire.
The last tip is actually many more. Continue to follow this blog as I will be posting many more articles related to social media, technology, web design and development, mobile apps, and all things digital; hopefully you gain something from one of these posts.
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